High-level details on how acquiring this project works: Project Offload

Details

Domain: linkscout.com

Tech stack: Ruby, Rails, Postgres, GPT-4, Pinecone

Hosting: Render.com

What is it?

LinkScout automates internal SEO linking for your content using AI to find the appropriate internal links!

One important part of SEO is internal linking as it helps search engines discover content and learn what the subject matter of different pages are. However, that’s an incredibly tedious process that’s difficult to manage as your site grows.

LinkScout automates the entire process and is platform agnostic, meaning you can put it on any site, whether it uses a CMS or not! The end user simply drops an embed code on the site and LinkScout handles the rest.

Revenue

In 3 months it has grossed $700. It currently has 4 recurring customers at $50/mo.

Expenses

The OpenAI costs are almost entirely dependent on new signups because most of the cost is around indexing content (which is mostly a one-off process/cost). So that sort scales up with new users but it varies and is frontloaded.

Render hosting costs could absolutely be reduced using something like Hatchbox to self-manage.

Product improvements

These are things that I didn’t get around to building but could be good additions.

  1. Monitor for new pages
  2. Track link clicks
  3. Check for script install
  4. Link rules (to have better control over what links are generated)
  5. Automatically handle submitting content to Google for “fast indexing”

Growth opportunities

This project never really got its big “launch” as I started on it around the holidays and then Maybe sort of…exploded. 🫣 Here are some ideas on ways to grow this thing, in no particular order.

  1. Pricing tiers — Currently just a single “early access” plan. Create multiple plans based on amount of content.
  2. Produce content around SEO (especially around “internal linking” as a topic)
  3. Create plugins for all major content management systems — Not technically necessary with the embed script, but some people are highly uncomfortable with code, so a one-click plugin install can be a way to get additional distribution/installs.
  4. Free accounts that insert a “Powered by LinkScout” link
  5. Offer “link matching” service where people can make their site available to trade links with

Growth goals

By the end of 2024, MRR growth should be averaging 10% per month.

2025: 8% average monthly growth

2026: 6% average monthly growth

2027: 5% average monthly growth

2028+ you should maintain at least 10% annual growth

Buy it now

$25,000 — The benefit of this is you don’t need to pay out any % of revenue or future acquisition plus no growth goals that trigger me getting the project back.

Assets

What you’ll need